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So you want big results from your marketing efforts? Experts in Work Comp is a collection of industry experts that specialize in developing powerful messages and brands that deliver big results.
WORK SMARTER.
We assemble expert professionals customized to your specific project. That means you get professionals who have years of experience in workers compensation thinking of the most effective ways to reach your target audience. Our professionals have the exact expertise you need. When you need it.
PLAY HARDER.
Our experts love what they do. Achieving excellence is their game. And they love to win big. Creating harmony between your company communications, the messages your company communicates to the outside world, the manner in which they are delivered to the industry, and your brand is what their dreams are made of. This makes a world of difference for your business.
YVONNE GUIBERT
Expert Project Manager
Yvonne manages the comings and goings of our expert professionals. Her ability to see the big picture, attention to details, amazing organizational skills and her “get it done” attitude make her one of the industry’s most effective marketing experts.
JOSEPH PADUDA
Speaker, Author, Branding Expert
Joseph Paduda is a nationally recognized expert, speaker, media source and author on managed care in group health and in workers’ compensation. He translates complex data into actionable knowledge and is able to take an aerial view or to drill down into intricate niches. His practical approach and more than 25 years experience in the field give clients precise direction and applicable programs.
HELEN PATTERSON
Communications Expert
Helen King Patterson, APR is the owner and president of King Knight Communications, Inc. With more than 25 years experience, she conducted national, trade and local public relations programs. Her strengths are media relations and arranging speaking engagements. She frequently contracts with other professionals to deliver integrated, comprehensive marketing communications programs.
EMILY MONTES DE OCA
Branding and Marketing
Emily is an authentic creative professional with a focus on client service, loyalty, and reliability. Her creative background spans over 20 years in design and in corporate communication departments, ad agencies, and small family-owned businesses.
Emily has worked in all aspects of the creative process and in every medium from print to digital. She is also a photographer and has been taking photos since the age of eight. Recently, Emily has embraced the social media arena and manages daily social media accounts for clients.
RUSSELL CRAFT
Organic Search (SEO) Consultant
A Revolutionary SEO Company. Since 1994, Russell Craft has remained distinguished from the rest of the industry due to our unprecedented belief system. We believe that credibility, honesty, and trustworthiness are more essential than SEO and self promotion. Benefit: This allowed our client ECHO to gain top rankings over TeleCheck and First Data which led to a $132 million dollar acquisition by Intuit.
If you're seeking to make a remarkable impact in the workers' compensation industry, you've arrived at the perfect destination. We are here to assist you in creating a new brand, revamping an existing one, or taking it to new heights with a fresh and innovative approach. Our team specializes in providing creative input and direction tailored to your specific needs.
Are you gearing up to launch a groundbreaking product or service? Look no further! Share your project details with us, and let the brainstorming begin. We are passionate about cultivating ideas and strategies that drive results. Our unwavering focus is on ensuring effective return on investment (ROI) for every marketing dollar you invest.
At Your Experts in Work Comp, we understand that success in the workers' compensation industry demands standing out from the crowd. That's why we go above and beyond to empower your brand with compelling messages, captivating visuals, and engaging experiences. With our expertise and dedication, we'll help you maximize the impact of your marketing efforts.
Our commitment to excellence extends beyond creativity and innovation. We value data-driven decision making, and that's why we aim to fill our website with valuable insights. You'll find a wealth of information, statistics, and industry trends that can inform your strategies and give you a competitive edge.
Whether you're a start-up, a growing business, or an established industry leader, we're here to partner with you on your journey to success. Our team of seasoned professionals is ready to collaborate, ideate, and execute with precision to elevate your brand's visibility and influence.
Thank you for visiting Your Experts in Work Comp. We invite you to explore our website, learn more about our services, and reach out to us with your unique goals and challenges. Together, let's create a compelling narrative for your brand that resonates with your target audience and drives tangible results.
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Contributors
Want optimum results from your marketing?
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Networking Do’s and Don’ts
Why don’t we educate employees during the ”honeymoon” stage?
Jobs which will grow have many foreign-born workers.
Breaking the Negativity Habit.
Discussing Sensitive Topics with Injured Workers. Part 2
Discussing Sensitive Topics with Injured Workers. Part 1
Crafting the perfect social media post!
10 Tips for a Better Media Interview
The world according to Zachry.
Catching up with Billy Parker, safety advocate…
Texas Legislative Update: Part Deux
Rethinking Pain from the Neck Up
Niche Metrics: Are you reaching the right target audience?
Case Managers: are we “professionals?”
Day 2: WCRI 35th Annual Issues & Research Conference | Phoenix, AZ
Day 1: WCRI 35th Annual Issues & Research Conference | Phoenix, AZ
Debunking MSA Myths…
Prepping for a media interview
Update on the Texas Workers’ Comp System
Injured Worker Advocacy and Why it is Important
Case Management and Value Based Care
SEO: Choosing the Right Internet Marketing Company
My name is Yvonne and I’m addicted to sugar…
Workers’ comp is scary…
Why perception matters…
Have you plugged into Comp Laude® Awards & Gala? There’s still time…
Texas Work Comp: ICT Austin Seminar
Reflections: WCI 2018 and Costa Rica
Opioids: how will new state laws and regs affect my WCMSA?
Keeping your employees at work during rehabilitation…
Case management in WC should be moving toward value-based care
WCMSA Legislation - a Band-Aid Solution?
Workers’ Comp Around the World
Embracing mental health in workers’ compensation…
Next-Gen Workers’ Comp Adjusters: Who will step up?
Next-Gen Workers’ Comp Adjusters: Who will step up to solve this puzzle?
Digital Pills, Return to Function and Boosting Resilience
What happened to resilience training?
Making connections in Wall-e world; and have you heard the goldfish theory?
I’ve still got Texas on my mind…see what Joe Paduda, David Langham, Linda Van Dillen and Ralph Gonzalez are thinking.
Go Big! or Better in Texas? Recap of RIMS Conference in San Antonio.
WC experts talk better media interviews, workforce readiness and shining when you are put on the spot…
Value Based Care, CA considers location-based reimbursement, Sleep and more…
Takeaways from Boston / WCRI 2018: week of 3.19.18
Experts weigh in on Opioids, Opioids, Opioids and CWCI! Week of 3.12.2018
Bias in the Workplace and other expert thoughts 3.9.2018
Is there a place for telemedicine in workers’ comp?
WorkCompRecap Week of 2.12.2018
WorkCompRecap @expertsinwc Week of 2.5.18
WorkCompRecap @expertsinwc Week of 1.29.18
WorkCompRecap: Week of 1.22.18 Twitter @expertsinwc
WorkCompRecap – week of 1/15/18: Twitter @expertsinwc